The Korean Business Research Institute has shared July’s male idol groups brand reputation rankings.
Like the past week, and the week before, and many, many weeks before that, the K-Pop sensation BTS once again stood out, dominating the chart for the 38th week in a row.
This is phenomenal!
This time, the Bangtan Boys have topped the tally securing a brand reputation index of 14,995,148. “Butter,” “Billboard,” and “Hot 100” were the highest-ranking keywords related to BTS.
The other prominent moves include “SEVENTEEN” and “2PM” which landed second and third places, with the reputation indexes of 4,220,613, and 3,557,369, respectively.
Congratulations to BTS!