The Korean Business Research Institute has released the November brand reputation rankings for male idol groups.
For the 42nd month in a row, the K-Pop sensation BTS has topped the chart with a brand reputation index of 5,955,484.
The high-ranking keywords concerning BTS involved “HYBE,” “ARMY,” “surpass,” “perform,” and “concert.”
The Korean Business Research Institute regularly compiles the rankings through the analysis of many factors such as media coverage, consumer participation, interaction, and various community indexes.
The second on the list this month is SEVENTEEN with a brand reputation index of 5,129,843. NCT stood third this month, with a brand reputation index of 3,671,377 followed by EXO snuggling in fourth place with a 34.78 rise in its ranking since October.
Congratulations to BTS and all the winners!