The Korean Business Research Institute has announced the July brand reputation rankings for male idol groups.
For the 50th month in a row, the boyband BTS has topped the tally with a brand reputation index of 5,786,587. Meanwhile, the band’s positivity-negativity analysis recorded an impressive 60.89 percent positive reaction.
The rankings were compiled by evaluating factors such as media coverage, consumer participation, and data obtained from other community indexes between June 9 and July 8.
Standing second this month is SEVENTEEN, with a score of 3,911,076, followed by NCT snuggling in the third place with a brand reputation index of 2,326,899.
Congratulations to BTS, SEVENTEEN, and NCT!