The Korean Business Research Institute has announced the December brand reputation rankings for singers.
As expected, BTS has topped the rankings this month with a brand reputation index of 13,527,470. Each month, the institute compiles the rankings through the evaluation of many factors such as community indexes, media participation, and consumer interaction.
Compared to last month, BTS’s rankings this month have witnessed a drop of 11.93 percent. However, their first in-person concert in the last two years at the SoFi Stadium, and not to forget their entry into the Instagram world with their private accounts, kept the band at the top of the media headlines.
Talking about other positions, Lim Young Woong secured the second position with a brand reputation index of 12,970,200, followed by Starship Entertainment’s new girl group IVE debuting at the third place with a brand reputation index of 4,849,080.
Congratulations to BTS and all the other winners!