December Brand Reputation Rankings For All-Stars Announced 

The Korean Business Research Institute has unveiled the December brand reputation rankings for all-stars. 

The winner this month is Lim Young Woong, who topped the chart with a brand reputation index of 11,930,573, reporting an impressive 17.68 percent increase in his score since last month. 

Second place belonged to BTS with a brand reputation index of 10,139,254, whilst, soccer star Son Heung Min held on to the third spot with an index of  7,862,193.

Each month, the Korean Business Research Institute compiles the rankings through the analysis of many factors such as stars’ media coverage, and consumer participation, besides taking into account many other community indexes. 

Congratulations to all the winners!

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