BTS gears to the top of the list in this month’s brand reputation rankings for idol groups issued by the Korean Business Research Institute.
The boyband procured the top position with a brand reputation index of 15,664,084. The second on the list is BLACKPINK. Whereas TWICE managed to win third place.
The brand reputation rankings are concluded based on a careful examination of the data obtained from the media coverage, consumer participation, community awareness indexes, etc.